Yesterday the Romantic Novelists' Association held a Marketing Day at the New Cavendish Club in London. Marketing guru and lecturer Alison Baverstock, www.alisonbaverstock.com, took us through the basics of marketing and gave us an outline marketing plan for authors, which I intend putting into practice immediately for Murder at The Laurels, which comes out in May. Then, our own Kate Allan, www.kateallan.com, took us through an efficient powerpoint presentation on modern marketing through the internet. Hence this blog. I've been seduced into using it as a diary when I should be using it as a promotional tool - and not letting out all this information about my family...and my birthday...oh, dear!
Anyway, it was an excellent and worthwhile day, and lovely to see so many friends, including Bernardine Kennedy, who, as usual, was my roomie, the indefatigable Jenny Haddon, current chair of the RNA, Jan Jones, Giselle Green, Roger Sanderson...too many to mention, and sorry to those I left out.
So now, I must start promoting Murder at The Laurels, which is difficult when my head is inside Murder in Midwinter (due out in November). Meanwhile, I shall pop in and see my daughter and grandson later, on this beautiful Sunday morning in Kent. (Whoops - too much information!!!)
Oh, and for the Novel Racers, I'm up to 40,000. Only another 45000 to go before the end of April. Help.